The few minutes Pharmacists interact with patients can mean more green in the pharmacy.
According to Pharmacy Satisfaction Digest, a nationwide customer survey shows highly satisfied customers are much more likely to return and recommend their pharmacy to others.
Highly satisfied customers tend to be more loyal and in the long run that can mean increases in store revenues.
Four key factors in driving customer satisfaction
- Prescriptions are in stock when they need them
- Received an offer to speak to a Pharmacist
- Prescriptions were ready when expected
- 24-hour pharmacy access
10 easy steps to use in the pharmacy to keep customers satisfied
- Know Your Customer
- Speak Up
- Staff Up
- Point Technicians at Problems; Pharmacists at Patients
- Train and Retrain
- Educate Customers
- Brush Up Product Skills
- Brush Up People Skills
- Confront Compliance
- Re-educate the Public
The results from the poll revealed today's pharmacy customer is more informed and demanding than ever before. Customer satisfaction will ultimately drive customer retention and growth.
Source: www.PharmacySatisfaction.com